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About us > Company overview > Company milestones

 


Company milestones

A success story

 

Cobra has been established in 1975, when times were ripe to give a name to the electronic device designed for avoiding car theft.

 

It sprang out from a simple question: what would you put in your car to frighten a thief?

 

The answer was “a cobra”!

 

 

1975Pioneer in electronic vehicle security.
1984The company begins to sell the fi rst series of remote opening and locking systems for car doors combined with remote anti-theft system activation and deactivation functions.
1986It is one of the first companies to use SMT technology, characterised by its high automation level of the production processes, that improves quality standards and reduces the size of the systems produced.
1991The company’s rapid growth at the beginning of the 1990s forces the company to devise a critical review process. This is the beginning of a new cycle for Cobra.
1992In the early 1990s, technical and commercial relations are started up with the main car manufacturers. Agreements are reached with the Nissan Group and then with others (including Renault, the Volkswagen group, Porsche, Daimler Chrysler, Toyota, Honda, Ford group), to whom Cobra supplies OEM products (to be built into the cars during manufacture) or OES products (to be assembled further to client request at a later stage).
1993Dynamic code patent.
1994Cobra systems are the fi rst anti-theft systems produced in Italy to receive the Thatcham approval, the certifying body connected to insurance companies in Great Britain. All Cobra products are compliant with European Directives for the car sector and many respond to voluntary instructions issued by the main European certifying bodies connected to insurance companies.
1996Cobra designs and produces the fi rst generation of a new anti-theft system, Cobra Bridge, which provides safety and comfort functions. The system was designed according to high quality standards as manufacturers had requested that it interfaced with and was integrated in the vehicles electronic control system. The latest innovative version was launched in 2006.
1997Cobra Bridge aftermarket platform complain with OE automotive standards.
2000The first generation of manoeuvre assistance systems, Cobra Park Master, is developed.
2001Development of Cobra Connex begins. This is a new safety solution based on vehicle geo-localisation, which was launched on the market in 2003 with SVR (Stolen Vehicle Recovery) Services, based on the connection of the electronic part installed on the car and one or more servers that can provide precise real time information on the vehicle’s position.
2002CobraConnex, remote security solution, approved by SCM, Netherlands.
2003ISO/TS16949 : 2002 certification. 
2003Cobra Connex market launch reaching 1,000 subscribers in three months.
2004Cobra ParkMaster is chosen by Toyota Motor Europe as original OES system.
2004ISO/14001 certifies the Cobra Environmental Management System.
2005After a severe selection procedure lasting two years, Porsche chooses Cobra as its sole supplier for localisation modules to be installed in their cars. Porsche offers the Cobra programme to its clients throughout Europe.
2006Cobra starts up procedures for entering the stock market. The aim of the project is to support expansion strategies, in particular geographic expansion in areas that have not yet been covered, the extension of geo-localisation and electronic system ranges and the expansion of production, also using acquisitions and strategic alliances.
2007Cobra acquires three companies, in France, Italy an in the United Kingdom, setting up new direct operations in countries where the need for security is extremely high, and starts the project of establishing a new production site in China, aimed at supplying security solutions to Cobra customers in Asia.
 
   
   


   
   
   


   
   
   


   
   
   


   
   
   


   
   
   

 
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